This session provides key inputs in brand building in Pharmaceutical Industry to all practicing marketing professionals .

In Pharma brand building, a typical brand journey depicted on how non focus brand is moved into focus kitty and build from 2-3 Cr brand to 30Cr brand and still growing even after decades. A case study of Dr. Reddy's brand.. watch the inspiriting and learning tool. This can be a case study for all management learners. It is only for learning and not for any commercial training which need prior permission.

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DAY 3

DAY 4

DAY 5